G’day all!
Have you heard of it?
It’s a YouTube channel originally setup to showcase one guy unboxing gadgets and showcasing them to 8.5 million subscribers totaling 1,528,525,666 views as of the 6th of September 2017. Who would’ve thought that a channel solely dedicated to unboxing products and we are watching this. This begs the question. Should businesses take advantage of this?
Simple answer is yes. An article I read said that the right visuals can trigger emotions and feeling that make a customer feel special and if you can get that too a wider audience who knows what can transpire. If people are dedicated to watching these videos then the packaging and making the unboxing an experience will surely bode well with all parties involved.
Everyone loves tearing into a new parcel that had just arrived but what if you slowed it all down to make sure the customer appreciates the product they are getting by making the packaging just as important as the product inside it.
Tomorrowland, a festival in Belgium has seen the packaging as the first step in entering their world. They have created the treasure case (see below). This case is never just a boring box but a magical opening to start your journey of Tomorrowland. they thought outside of the box and decided to bring a piece of the magic to their homes thus creating unboxing videos of these cases and allowing even more people to experience the wonder of Tomorrowland. The videos can generate upwards of one hundred thousand views.
Image from pinterest.pt
Sponsoring videos where you can have your product viewed millions of times online just for the packaging can help drive consumers towards your products aiding in increased promotion towards your product.
Any thoughts on unboxing videos, leave a comment below!
Living on the web 
I think as consumers we are curious as to what lies inside the box and there’s always an element of surprise which makes watching unboxing videos entertaining. We tend to judge by appearance first so I think packaging is important in terms of the quality of the box to endure shipping and protect goods and well as aesthetics of the content.
LikeLiked by 1 person
I find the popularity of unboxing videos on YouTube to be really strange – i’d love to know what motivates people to watch these. But in saying that, I admit that I have watched a couple of the Tomorrowland unboxing videos myself. I wonder if we will be seeing an increase in extravagant packaging around Christmas because of this trend? I found this video https://www.youtube.com/watch?v=R91WnllMcNA in an article which is an unboxing of Disney Kinder Surprise eggs that has 294 million views – pretty crazy considering the product is just relatively inexpensive children’s treat!!
LikeLike